1. Introduction

This privacy policy explains how Live by Choice Coaching and Media Academy Ltd. (“we”, “us”, “our”) collects and processes your personal data when you use our website: https://www.lbcacademy.com.

By providing your personal data, you confirm that you are at least 16 years old.

We are the data controller responsible for your personal data. It is important that the information we hold about you is accurate and up to date. Please notify us of any changes by emailing [email protected].

2. Personal Data We Collect and How We Use It

Personal data means any information that can identify you. We may collect and process the following:

a) Communication Data

Information you send to us via contact forms, email, text, or social media.
Purpose: Responding to enquiries, record-keeping, and legal purposes.
Lawful basis: Legitimate interests.

b) Customer Data

Information relating to purchases, including name, address, email, phone number, and payment details.
Purpose: Providing goods or services and maintaining transaction records.
Lawful basis: Performance of a contract.

c) User Data

Information about how you use our website or content you post.
Purpose: Website operation, security, backups, and administration.
Lawful basis: Legitimate interests.

d) Technical Data

Information such as IP address, browser type, page views, and usage data collected via analytics tools.
Purpose: Website analytics, security, content optimisation, and marketing effectiveness.
Lawful basis: Legitimate interests.

e) Marketing Data

Preferences relating to marketing communications.
Purpose: Delivering promotions and relevant advertising.
Lawful basis: Consent or legitimate interests.

We do not carry out automated decision-making or profiling.

3. Sensitive Data

We do not collect special category data (such as health, ethnicity, religion, or criminal records).

4. How We Collect Your Data

We collect data when you:

Provide it directly (forms, emails, purchases)

Use our website (via cookies and analytics)

Interact with third parties such as Google, Facebook, payment providers, or publicly available sources (e.g. Companies House)

Some data may be transferred outside the UK/EEA with appropriate safeguards in place.

5. Marketing Communications

We may send you marketing communications if you have requested information, made a purchase, or given consent. You can opt out at any time by following unsubscribe links or contacting us.

We will never share your data with third parties for their own marketing without your explicit consent.

Opting out of marketing does not affect service-related communications.

6. Data Sharing

We may share your data with:

IT and website service providers

Professional advisers (lawyers, accountants, insurers)

Government authorities where legally required

Third parties involved in business transfers or mergers

All third parties are required to protect your data and use it only as instructed.

7. International Transfers

Where data is transferred outside the UK/EEA, we ensure appropriate safeguards are in place, including adequacy decisions, approved contractual clauses, or regulatory frameworks. Where required, we will request your consent.

8. Data Security

We use appropriate security measures to protect your personal data and restrict access to authorised personnel only.

9. Data Retention

We retain personal data only for as long as necessary to meet legal, contractual, and operational requirements.

Customer transaction data is retained for six years for tax purposes.
Anonymised data may be retained indefinitely for research or statistical use.

10. Your Legal Rights

You have the right to:

Access your data

Correct inaccuracies

Request erasure or restriction

Object to processing

Request data portability

Withdraw consent (where applicable)

To exercise your rights, email [email protected].

We aim to respond within one month. No fee is required unless requests are excessive or unfounded.

You may lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk, though we encourage you to contact us first.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

12. Cookies

We use cookies to improve website functionality and user experience. These may store login preferences, comment details, or analytics data. You can manage cookie preferences through your browser settings.